Core Viewpoint - The new makeup brand TOMMARK's parent company, Jiyun Cosmetics (Shanghai) Co., Ltd., was fined for misleading advertising by claiming its ordinary cosmetics were suitable for pregnant women, which violates advertising laws [1][3]. Group 1: Company Overview - TOMMARK was established in 2019 in Shanghai and is known for its "skin-nourishing base makeup" concept, quickly gaining popularity [6]. - The brand's best-selling product, the "Mousse Cushion," sold over 50,000 units on its first day of launch in January 2022 [6]. - TOMMARK collaborates with top influencers, such as Li Jiaqi, and has achieved significant sales rankings on platforms like Tmall [6]. Group 2: Regulatory Actions - The Shanghai Municipal Market Supervision Administration fined Jiyun Cosmetics 20,000 yuan for advertising its product as suitable for pregnant women, which is misleading since the product is classified as ordinary cosmetics [3]. - The company was found to have violated Article 28 of the Advertising Law of the People's Republic of China, which prohibits deceptive advertising [3]. - Other cosmetic companies have faced similar penalties for making claims related to pregnancy suitability, indicating a trend of regulatory scrutiny in this area [6][7].