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How 69-Year-Old Canton Fair Honors Guangdong’s 1000-Year Legacy丨CBN Perspective
Core Insights - The 138th Canton Fair has attracted over 207,000 buyers from 217 global markets, highlighting its significance in China's foreign trade landscape [1][2] - The fair has evolved from its inception in 1957, originally focusing on agricultural goods, to now showcasing high-tech and innovative products, with over 32,000 enterprises participating this year [4][10] - Innovation is a key driver of the fair's relevance, with the introduction of a "Smart Medical Zone" and modular booth construction aimed at reducing costs and carbon footprints [4][5] Historical Context - Guangdong's historical role as a commercial hub dates back to the Maritime Silk Road, establishing a legacy of openness and cross-border trade [3][9] - The Canton Fair was initiated to circumvent Western economic sanctions, marking a significant shift in China's approach to international trade [4][10] Product and Technology Showcase - This year's fair features over 1 million new products, with more than 60% utilizing cutting-edge technology, including AI-powered devices and bionic robots [5][8] - The fair has introduced various innovations, such as on-site tax refunds for overseas buyers and advanced navigation systems to enhance the visitor experience [7] Global Networking and Partnerships - The fair has expanded its global network by adding 18 new partners, totaling 227 partners across 110 countries, demonstrating its importance in international trade [6][10] - Despite challenges like U.S. tariff shifts, American buyers continue to rely on the fair for sourcing products, indicating its resilience [6] Cultural and Community Engagement - The fair incorporates cultural elements, such as a "Canton Fair Music & Food Festival," to foster connections among participants, emphasizing the importance of relationship-building in business [7][12] - The evolution of Guangdong's export products reflects a shift from passive manufacturing to active participation in industry development, showcasing the region's adaptability [10][12]