Core Insights - Bank of America has launched its Small Business Spotlight program, featuring four local businesses in New York City, providing them with rent-free booths at the Bank of America Winter Village at Bryant Park [1][3] - The initiative aims to support small businesses by allowing them to reach new customers during the holiday season, with the program running from October 24, 2025, to January 4, 2026 [4][10] - Last year, the holiday shops at Bryant Park generated approximately $50 million in sales, indicating a strong market for small businesses in this location [2] Company Initiatives - The four selected businesses for this year's Small Business Spotlight are Tribe & Oak, JAY CERAMICS, Smar Art, and Vanilla Joe & Co., each showcasing unique products [6] - Bank of America has been a significant supporter of small businesses, having provided opportunities to over 20 entrepreneurs since the program's inception in 2020 [3][4] - The program is part of a broader effort by Bank of America to strengthen local economies and support community growth [3] Event Details - The Bank of America Winter Village at Bryant Park will feature over 180 vendors, operating from October 24, 2025, to March 1, 2026, with specific hours for weekdays and weekends [4][10] - The event will include various attractions such as The Rink for ice skating and The Lodge for food and beverages, enhancing the overall experience for visitors [10]