Bath & Body Works has launched its first authorised store on Amazon’s US marketplace, extending distribution of selected fragrances and home products. The American personal care and home fragrance retailer said consumers can now purchase a selected range of its body care and home fragrance products through Amazon. The offering covers formats including fine fragrance mists, body wash, body cream, hand soap, as well as three-wick and single-wick candles and Wallflowers. The move represents the brand’s in ...

Core Insights - Teen brands have successfully attracted shoppers during Black Friday despite economic challenges, with stores like Edikted, Kendra Scott, and Bath & Body Works seeing significant foot traffic [1][4][6] - Other retailers, particularly high-end brands, experienced disappointing turnout and customer dissatisfaction due to perceived lack of substantial discounts [2][8][9] Retail Performance - Stores targeting younger consumers, such as Alo Yoga and Brandy Melville, reported busy shopping environments, indicating a shift in consumer preferences towards brands popular on social media platforms like TikTok [4][5] - Bath & Body Works offered compelling promotions, such as a buy three, get four free deal, which drew large crowds [6] Consumer Behavior - Shoppers are increasingly focused on maximizing deals, with many seeking essential items rather than indulging in luxury purchases [7][14] - The overall sentiment among consumers suggests a more cautious approach to spending, with expectations of lower unit sales despite stable overall spending [13][14] Economic Context - The holiday shopping season is influenced by economic factors such as inflation, stagnant wages, and a cooling job market, leading to a more restrained consumer outlook [12][15] - Retailers are facing challenges in providing significant discounts due to tariffs and reduced seasonal hiring, impacting the overall shopping experience [15]