Coca-Cola is releasing a US version of its soda with cane sugar. But why did the company change to high fructose corn syrup in the first place. [Music] >> In the late '7s, US soda companies found that their standard sweetener, which is cane sugar, was getting expensive.Labor costs kept domestic sugar prices high, and new tariffs in the early 80s on cheaper to produce international sugar, meant importing was expensive, too. But then they found a new cheaper sweetener option that was being subsidized by the U ...

Market Trends & Industry Dynamics - Pepsi's CEO discussed the possibility of transitioning away from corn syrup, contingent on making sugar more affordable in the US through government intervention and farming strategies [1] - The beverage industry might see a shift towards using real cane sugar, driven by consumer demand and potentially influenced by the US President's affinity for Coca-Cola products [11][12] - A potential increase in demand for sugar could arise from beverage and packaged food companies introducing products with cane sugar, impacting syrup companies [9][10] Product & Strategy - Coca-Cola's full sugar platform (Coke Red can) represents less than 5% of its total global volumes, excluding Diet Coke and Coke Zero Sugar [4] - A complete conversion from high fructose corn syrup to cane sugar across all Coca-Cola products is unlikely, but the launch of a cane sugar-based product is possible, similar to Mexican-style Coke [5][6] - Pepsi will adapt to consumer preferences, potentially moving towards cane sugar-based sodas if there is sufficient demand [11] Cost & Supply Chain - Sugar is more expensive in the US than in many other parts of the world, necessitating a conversation with the government to reduce costs [1] - The US imports a significant amount of cane sugar, primarily from Brazil, as domestic production is limited to parts of Louisiana and Florida [7][8] - High fructose corn syrup became prevalent in the 1980s due to its lower cost compared to sugar [9]

President Trump says Coca-Cola will be updating its American ingredients list. That news coming in a truth social post from the president who is a noted fan of Diet Coke. He said, "I've been speaking to Coca-Cola about using real cane sugar and coke in the United States and they have agreed to do so. " He added, "It's just better. US Coca-Cola is made with high fructose corn syrup, at least as best as we know.It is a secret recipe. Archer Daniels Midland is one of the biggest producers of that ingredient. T ...