Some analysts say Starbucks lost focus on its core customer experience during its rapid expansion, failing to prioritize the loyal consumers who made it an iconic brand. "In trying to scale faster, Starbucks has drifted away from the emotional core that built its global following," Amazon Business Analyst Saswat Sidhant Prusty told Coffee Intelligence in May 2025. After several quarters of slowing traffic and declining sales, Starbucks is accelerating its turnaround efforts with more new in-store change ...