Core Insights - FAT Brands Inc. has opened its first co-branded Fatburger and Buffalo's Express location in Oklahoma, specifically at the Arbuckle Travel Center in Springer, OK, offering a unique dining experience with both burger and chicken wing options [1][3]. Company Overview - FAT Brands is a leading global franchising company that owns and operates 18 restaurant brands, including Fatburger and Buffalo's Express, and has over 2,300 units worldwide [4]. - Fatburger is recognized for its customizable, grilled-to-order burgers and has a legacy of over 70 years, appealing to a loyal customer base that includes celebrities [5]. - Buffalo's Express, founded in 1985, is known for its chicken wings and proprietary sauces, and has successfully co-branded with over 100 Fatburger locations [6]. Market Strategy - The co-branded locations of Fatburger and Buffalo's Express have shown strong performance across the country, indicating a successful market strategy that combines popular menu items to attract both travelers and locals [3]. - The opening celebration included a promotional offer of free fries with any purchase, aimed at driving initial customer traffic to the new location [3].

Food Industry Trends - The tweet highlights "greatest chicken wings of all time," suggesting a focus on food quality and taste within the industry [1] Social Media Engagement - The presence of a tweet with a link indicates the use of social media for promotion and customer engagement in the food sector [1]