Product Design & Engineering - The company initially faced challenges in chocolate bar design, resulting in a solid sheet prone to shattering upon impact [1][3] - The company lacked awareness of pre-existing design solutions like break points in chocolate bars [1] - The company learned the importance of package engineering in product development [1] Packaging & Stability - The original chocolate box design had a critical flaw: when one box was grabbed, others would slide and potentially fall due to weight imbalance [2] - The company initially used open boxes with only a bottom lip, causing bars to fall out [3] - The company addressed the packaging issue to prevent products from falling out of the box [2][3]