Company Overview - Wingstop Inc. was founded in 1994 and is headquartered in Dallas, TX, operating and franchising over 2,800 restaurants globally, with 98% owned by brand partners [3] - The company focuses on offering cooked-to-order and hand sauced-and-tossed wings, tenders, and chicken sandwiches in 12 distinct flavors, along with signature sides and dips [3] - Wingstop achieved approximately $5 billion in system-wide sales for fiscal 2024 and has experienced 21 consecutive years of same-store sales growth [3] Product Launch - Wingstop introduced a new flavor, Smoky Chipotle Rub, just in time for the football season, aiming to enhance the gameday experience [1] - The new flavor is available for a limited time starting September 3, with promotional offers including five free boneless wings with a $25+ order for the upcoming Thursday game [1][2] Marketing and Partnerships - Wingstop has been named the Official Chicken Partner of the NBA, indicating a strategic move to enhance brand visibility and engagement within the sports community [3]