Core Insights - Ultrack Systems Inc. has secured a Canadian federal trademark registration for its "Better Pets" brand, while advancing its U.S. trademark application [1][2][5] - The Canadian trademark provides exclusive rights for ten years, enhancing brand protection and supporting expansion efforts [2][4] - The global pet care market exceeded $270 billion in 2024, with a projected annual growth rate of over 6% [4] Trademark Protection - The Canadian trademark (Registration No. TMA1339765) is effective from August 15, 2025, and protects the brand across various sales channels [2] - Trademarks are vital in competitive markets like pet wellness, providing legal protection and brand recognition [4][7] - The trademark safeguards against product confusion and enhances brand equity, making the company more attractive to investors [7] U.S. Trademark Application - Better Pets filed a response to the USPTO regarding its U.S. trademark application on August 27, 2025, with a review expected within 1-2 months [5] - If accepted, the application will proceed to publication in the Trademark Official Gazette, a key step for full registration [5] Strategic Positioning - The company emphasizes the importance of intellectual property rights in protecting long-term value for stakeholders [6] - Future updates will include product launches and strategic plans for distribution channels [6] - The scope of goods is refined to non-medicated grooming and cosmetic care products, ensuring regulatory compliance [8]