Calling all creators. Gap Inc. has launched a “creator affiliate and advocacy” platform to elevate the profile of creators who through social media will help amplify the retailer’s brands and their campaigns, and connections to culture. More from WWD The new platform marks “the next step in the company’s digital-first strategy and brand reinvigoration journey,” the San Francisco-based specialty retailer said in a statement Wednesday morning. For years Gap Inc. lost customers and market share but has rec ...