Core Viewpoint - K11 ECOAST, a flagship project in Shenzhen, has officially commenced phased operations, featuring a total construction area of 228,500 square meters and a significant investment of over 10 billion yuan [5][6]. Group 1: Project Overview - K11 ECOAST is located in the Prince Bay area of Shenzhen and includes multiple components such as K11 ECOAST, K11 HACC, K11 ATELIER, and a seaside promenade [5]. - The project benefits from its prime coastal location, adjacent to the Shekou Cruise Homeport and Shenzhen Bay Port, enhancing its appeal as a cultural and artistic hub [5]. Group 2: Cultural and Community Engagement - The project aims to integrate art into retail environments, fostering community engagement through diverse cultural activities, including markets, performances, and festivals [6]. - Notable features include the first NBA-themed venue in Shenzhen, a flagship Cool Ride store, and the first d'strict art museum in South China [6]. Group 3: Connectivity and Economic Impact - A cross-border bus service from Hong Kong to K11 ECOAST has been launched, improving accessibility for residents and promoting cross-border consumption [6]. - The project is positioned as a platform for deepening cultural integration between Shenzhen and Hong Kong, aiming to attract international visitors and enhance the Greater Bay Area's economic dynamism [7].