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Is Dillard's Digital Growth Enough to Offset Store Traffic Slump?
ZACKS· 2026-01-02 17:35
Core Insights - Dillard's Inc. (DDS) is increasingly relying on its digital platform to navigate uneven in-store traffic, highlighting the importance of online sales in supporting overall performance [1][5] Group 1: Sales Performance - The company reported a 3% year-over-year increase in total retail sales and comparable store sales for the fiscal third quarter, indicating steady demand despite a challenging consumer environment [2][7] - Dillard's does not disclose e-commerce sales separately, but management emphasizes the role of its online platform in extending reach beyond its 272 physical locations [2][7] Group 2: Digital Strategy - The digital platform allows customers to access a wide range of products, supports omnichannel shopping, and helps mitigate traffic volatility at malls and shopping centers [3][5] - Dillard's is focusing on merchandising strength in categories such as ladies' apparel, accessories, and shoes, which have shown solid gains, driving traffic where demand remains strong [4][5] Group 3: Financial Metrics - The retail gross margin improved to 45.3%, indicating effective management despite cost pressures and providing flexibility for investments in stores and digital capabilities [5][7] - Dillard's shares have increased by 32.6% over the past year, slightly underperforming the industry's growth of 33% [6] Group 4: Future Outlook - The Zacks Consensus Estimate for Dillard's fiscal 2025 and 2026 earnings suggests year-over-year declines of 9.4% and 7.5%, respectively, although earnings estimates have been revised upward in the past week [10]