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Tesla loses title as world's biggest electric carmaker
Fastcompanyยท 2026-01-02 17:31
Core Insights - Tesla has lost its position as the world's bestselling electric vehicle maker, with deliveries falling to 1.64 million vehicles in 2025, a 9% decrease from the previous year, while Chinese rival BYD sold 2.26 million vehicles [1][8] - The decline in Tesla's sales is attributed to customer dissatisfaction with Elon Musk's political stance, the expiration of U.S. tax breaks, and increased competition from overseas [1][2] Sales Performance - In the fourth quarter, Tesla's sales totaled 418,227 vehicles, which was below the expected 440,000, impacted by the end of a $7,500 tax credit [3] - Analysts predict a 3% drop in sales and nearly a 40% drop in earnings per share for the upcoming fourth-quarter earnings report [6] Strategic Initiatives - Tesla has introduced stripped-down versions of the Model Y and Model 3, priced under $40,000 and $37,000 respectively, to enhance competitiveness against Chinese models in Europe and Asia [5] - Despite current sales challenges, investors remain optimistic about Musk's vision for Tesla's future, including ambitions in robotaxi services and humanoid robots [4][7] Market Reaction - Tesla's stock saw a slight increase of 0.5% to $451.60 in early trading, reflecting some investor confidence despite declining sales figures [3] - The stock finished 2025 with an approximate gain of 11%, indicating a focus on long-term potential rather than short-term sales declines [4]