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Meridianbet Partners with BetBazar to Integrate Fast-Betting Content Across Global Sportsbook Markets
Globenewswire· 2025-12-17 19:16
Core Insights - Meridianbet has integrated BetBazar's fast-betting esports and virtual sports content into its sportsbook platform across 18 licensed jurisdictions in Europe, Africa, and South America [1][7] Group 1: Partnership and Content Integration - The partnership with BetBazar includes in-house produced esports content such as eFootball, eBasketball, eHockey, and CS:GO, along with table tennis tournaments featuring integrated live streaming capabilities [2] - The integration complements Meridianbet's existing fast-betting content strategy, following the deployment of BETER's ESportsBattle and Setka Cup tournaments, diversifying its offerings [3] Group 2: Fast-Betting Strategy - Fast-betting content is characterized by high-frequency events with rapid settlement times, catering to the growing player demand for continuous wagering opportunities beyond traditional sports schedules [4] - The multi-provider strategy allows Meridianbet to maintain content depth across esports and virtual sports categories while reducing dependency on single-source content feeds [4] Group 3: Competitive Advantage - BetBazar's in-house content production model provides proprietary tournaments that are not available through third-party sports data feeds, creating product differentiation in competitive markets [5] - As Meridianbet scales its fast-betting product category through partnerships, it positions itself to capture market share among demographics prioritizing high-frequency wagering experiences [6]