Core Insights - American importers are facing the highest average tariff rates in nearly 100 years, leading to difficult choices for businesses regarding margin impacts and customer pricing [1] - Retail companies are beginning to struggle under the weight of increasing import taxes, while some companies have successfully navigated these challenges and achieved new stock highs [2][5] Group 1: Impact of Tariffs on Companies - Companies that rely heavily on imported materials are significantly affected by tariffs, often needing to raise prices to maintain margins [2][3] - Domestic producers can raise prices in response to competitors' price increases, allowing them to expand their margins [2] Group 2: Examples of Companies Mitigating Tariff Impact - eBay has reached new all-time highs due to its platform model, which does not involve holding inventory, thus avoiding tariffs [6][8] - eBay's net margin exceeds 20%, and despite a 51% year-to-date gain, it trades at a lower P/E ratio compared to the industry average [10] - Tractor Supply Co. sources domestically, with only 12% of sales from imported products, leading to record sales of $4.44 billion in Q2 2025 [12][14] - TJX Companies benefits from acquiring excess inventory at discounts, leveraging supply chain disruptions caused by tariffs [16][19]