Core Insights - easyGroup is launching easyBitcoin.app, a mobile platform for buying and holding bitcoin, in response to rising confidence in cryptocurrency as bitcoin approaches record highs [1][2] - A survey indicates that 88% of U.S. respondents trust bitcoin for wealth growth over the next decade, with 39% considering it a top investment choice [2][3] Company Initiatives - easyBitcoin aims to simplify bitcoin investment with incentives such as a 1% welcome bonus on recurring purchases, 2% annual rewards for long-term holders, and 4.5% APY on USD balances paid in bitcoin, supported by $2.5 million in FDIC insurance [3] - The founder of easyGroup, Stelios Haji-Ioannou, emphasizes the goal of making bitcoin investment accessible to the general public by reducing transaction costs [3] Market Context - Bitcoin was trading around $112,650 at the time of the announcement, reflecting its status as the world's largest cryptocurrency [1] - The planned U.K. version of the app is expected to launch later this year, indicating easyGroup's intention to expand its offerings [4]