Ford (F) will invest $2 billion in the US to manufacture a midsize, four-door, electric pickup truck in the US, part of the company's strategy to produce cheaper and cost-efficient electric vehicles (EVs). Ford CEO Jim Farley joins Market Catalysts with Yahoo Finance Senior Autos Reporter Pras Subramanian to discuss the announcement, the company's EV strategy, tariff impacts on the automaker, and more. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts he ...

Jim, that first vehicle is going to be a midsize pickup truck. You're targeting a price of approximately $30,000. Two questions here.Why a pickup truck instead of, let's say, a a small SUV. And do you really think that you can price this at about $30,000. We do.You know, we have the new LFP battery. Uh we have about 30% less battery usage than uh BYD because of all the work the team has done on efficiency. radical new manufacturing.We're going to build the vehicle in a different way than the Henry Ford's mo ...

Uh means getting some breaking news on Ford this morning. Let's get to Phil the Hey Phil. >> Carl Ford announcing its next EV platform.This is a platform the company has been working on for a number of years at its skunk works operation out in California. Now they're going public with exactly what this platform will be all about. We'll give you the details in terms of investment in jobs in a bit.But the next electric vehicle to come out of this platform, it'll be an electric pickup truck. They are targeting ...