Core Insights - SheSaidYes Jewelry is redefining the online wedding ring buying experience with its innovative "Try On at Home" program, aimed at reducing the anxiety associated with purchasing fine jewelry online [1][2]. Group 1: Customer Experience - The "Try On at Home" program allows customers to pay only 15% of the purchase price to receive replica rings, which can be tried on at home, providing a risk-free shopping experience [2]. - This model emphasizes an "experience first, then commitment" approach, enabling customers to make confident choices without pressure [2]. - The program contrasts traditional in-store experiences by allowing couples to compare designs and prices in a relaxed environment, free from sales pressure [3][4]. Group 2: Decision-Making Process - The new process allows couples to try on rings in natural light and discuss their options comfortably, transforming a potentially stressful decision into a more enjoyable one [4]. - The program includes a three-step process: customizing the ring, perfecting the fit with a free sizing kit, and trying, comparing, and deciding at their own pace [5]. Group 3: Brand Philosophy - SheSaidYes Jewelry is committed to exceptional craftsmanship, honest pricing, and creating memorable moments, offering both natural and lab-grown diamonds [8]. - The brand aims to make luxury jewelry accessible and stress-free through its transparent pricing model and innovative customer experience programs [8].

Core Perspective - SheSaidYes Jewelry is challenging the traditional luxury jewelry market by promoting the idea that meaningful moments do not require high price tags, focusing on emotional significance over material value [1][3][10] Company Overview - SheSaidYes Jewelry is a direct-to-consumer fine jewelry brand that emphasizes exceptional craftsmanship and honest pricing, offering both natural and lab-grown diamonds [10] - The brand aims to redefine modern luxury by making it accessible and meaningful, while ensuring that the emotional essence of love is prioritized over inflated markups [5][10] Business Model - By designing and producing jewelry in-house and selling directly to customers, SheSaidYes eliminates middlemen, allowing for a focus on quality craftsmanship and timeless design without excessive premiums [2][5] - The company employs a transparent pricing model that reflects its commitment to genuine connections and emotional significance in jewelry [5] Product Philosophy - The brand's collections, including lab-grown diamond offerings, are crafted with ethical sourcing and sustainability in mind, allowing customers to celebrate important moments with integrity [4][10] - SheSaidYes promotes the idea that jewelry should reflect love rather than competition, encouraging customers to share personal stories that highlight emotional connections [3][10]

Core Insights - She Said Yes is a sustainable fine jewelry brand that focuses on personal expression and emotional resonance in jewelry design [2][8] - The brand is launching a yearlong global campaign called "Our Yes Moments" to encourage customers to share their personal stories and celebrate significant life moments [3][4] Company Overview - She Said Yes offers fully customizable engagement rings and fine jewelry that reflect the wearer's personal story and values [2][5] - The brand emphasizes sustainability by using conflict-free stones and eco-conscious practices, appealing to modern consumers who prioritize ethical sourcing [6][8] Product Offering - The jewelry can be customized online, allowing for choices in materials, settings, and engravings, which supports collaborative decision-making among couples [5][8] - In addition to bridal jewelry, She Said Yes is expanding its collection to include everyday fine jewelry, catering to various personal milestones and self-celebration [7] Marketing Strategy - The "Our Yes Moments" campaign invites participants to share their "yes" moments on social media, with prizes awarded weekly, monthly, and annually to encourage engagement [3][4][9] - The campaign aims to create a community around love and commitment, enhancing brand visibility and customer connection [3][4]

Financial Data and Key Metrics Changes - The company reported net sales of $93.9 million for Q1 2025, a 3.5% decline year over year, but within the stated guidance range [6][15] - Adjusted EBITDA for Q1 was $1.1 million, representing a 1.1% adjusted EBITDA margin, marking the fifteenth consecutive quarter of profitability [6][18] - Gross margin was 58.6%, a 130 basis point decline year over year, primarily due to higher gold costs and labor expenses [17][18] - Average order value (AOV) was $2,062, reflecting a 14.2% decline year over year [16] Business Line Data and Key Metrics Changes - Engagement rings showed positive year-over-year unit growth, particularly in rings priced under $5,000 [7][9] - Fine jewelry bookings represented 14% of total bookings in Q1, an increase of approximately 350 basis points year over year, with strong double-digit growth [9][10] - The wedding and anniversary band business also experienced year-over-year bookings growth, especially in men's wedding bands and women's eternity bands [9] Market Data and Key Metrics Changes - Total orders grew by 12% year over year, with repeat orders increasing by 13% [15] - The company noted strong performance during Valentine's Day, with bookings up mid to high single digits year over year, and fine jewelry bookings growing over 40% in the two weeks leading up to the holiday [11][12] Company Strategy and Development Direction - The company is focused on expanding its fine jewelry assortment and enhancing its omnichannel experience to attract new customers and provide additional purchase opportunities for repeat customers [10][12] - Plans to open one to two new showrooms in 2025, with the next location in Alpharetta, Georgia [12] - The company is monitoring tariff impacts closely and believes its diversified supplier base and pricing optimization strategies provide a competitive advantage [13][23] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's resonance with consumers and the positive trends in engagement ring units continuing into Q2 [28] - The company expects net sales for Q2 to be between a 3% decline to flat year over year, with a mid to high single-digit growth rate anticipated in the second half of the year [22][23] - Management reiterated guidance for adjusted EBITDA margins in the range of approximately 3% to 4% for the year [23] Other Important Information - The company ended Q1 with approximately $147 million in cash and a strong net cash position of about $92.5 million, reflecting a year-over-year increase [21] - The company repurchased approximately $163,000 of its common stock in Q1, totaling about $801,000 in repurchases to date [22] Q&A Session Summary Question: Engagement trends and macro impacts - Management noted positive unit growth in engagement rings and continued strong performance in Q2, indicating that the brand resonates well with consumers [28] Question: Revenue phasing and tariff impacts - Revenue is expected to be back half weighted with mid to high single-digit growth in the second half, and management is confident in mitigating tariff impacts through operational and pricing strategies [31][32] Question: AOV pressures and growth expectations - Management is optimistic about fine jewelry growth and believes that strategic initiatives will drive higher growth rates, despite some pressures on AOV [36][41] Question: Valentine's Day performance and pricing strategies - Valentine's Day saw strong performance, with best sellers reflecting the brand's design leadership, and management is focused on data-driven pricing strategies [50][53] Question: Showroom performance and future openings - The company plans to maintain a consistent approach to showroom openings while investing in existing locations, with over 40 showrooms currently [55][56]

Financial Data and Key Metrics Changes - The company reported net sales of $93.9 million for Q1, representing a 3.5% decline year over year, but within the stated guidance range [5][14] - Adjusted EBITDA for Q1 was $1.1 million, reflecting a 1.1% adjusted EBITDA margin, marking the fifteenth consecutive quarter of profitability [5][16] - Average order value (AOV) decreased by 14.2% year over year to $2,062, driven by strong performance in bridal price ranges below $5,000 [15][41] - Gross margin for Q1 was 58.6%, a decline of 130 basis points year over year, primarily due to higher gold costs and labor expenses [15][60] Business Line Data and Key Metrics Changes - Engagement rings showed positive year-over-year unit growth, particularly in rings priced under $5,000, with strong growth in the signature engagement ring collection [6][10] - Fine jewelry bookings represented 14% of total bookings in Q1, an increase of approximately 350 basis points year over year, with bookings growing over 40% in the lead-up to Valentine's Day [7][10] - The wedding and anniversary band business also experienced strong year-over-year bookings growth, particularly in men's wedding bands and women's eternity bands [6][7] Market Data and Key Metrics Changes - Total orders grew by 12% year over year, with repeat orders increasing by 13% in Q1, indicating effective customer acquisition and retention strategies [5][14] - The company noted a successful Valentine's Day period, achieving its strongest performance ever, with total bookings up mid to high single digits year over year [10][11] Company Strategy and Development Direction - The company is focused on expanding its fine jewelry assortment, which is seen as a key growth driver, and plans to continue investing in this area [9][10] - The company opened a new showroom in Dallas Fort Worth and plans to open one to two more locations in 2025, including a new showroom in Alpharetta, Georgia [11][12] - The management emphasized a data-driven approach to pricing and procurement, which is expected to provide a competitive advantage in navigating market changes [12][22] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's resonance with consumers and the continued positive trends in engagement ring units observed in Q2 [27][41] - The company anticipates a back-half weighted revenue growth with a mid to high single-digit growth rate in the second half of the year, driven by improvements in engagement rings and strong fine jewelry performance [22][29] - Management acknowledged the potential impact of tariffs and gold prices but indicated that they have strategies in place to mitigate these effects [22][32] Other Important Information - The company ended Q1 with approximately $147 million in cash and a strong net cash position of about $92.5 million, reflecting a year-over-year increase [20] - The company repurchased approximately $163,000 of its common stock in Q1, bringing the total to approximately $801,000 [21] Q&A Session Summary Question: Engagement trends and macro impacts - Management noted positive unit growth in engagement rings and continued strength into Q2, indicating that the brand resonates well with consumers [27] Question: Revenue phasing between Q3 and Q4 and tariff impacts - Management expects revenue to be back half weighted, with a favorable comp from Q3 2024 and strong fine jewelry performance in Q4 [29][31] Question: AOV pressures and long-term growth - Management is optimistic about fine jewelry growth and believes that the brand's resonance will help achieve mid to high single-digit growth rates [36][39] Question: Customer value orientation and margin expansion - Management acknowledged that customers are looking for value, particularly in the under $5,000 price range, but noted sustained unit growth [66] Question: Valentine's Day performance and pricing strategies - Management highlighted strong performance during Valentine's Day and emphasized a data-driven approach to pricing optimization [50][52]