Core Insights - Meta has introduced a new feature called "ghost posts" on its Threads app, which automatically archives posts 24 hours after they are uploaded, similar to a feature on its other platforms [1] Company Summary - The launch of "ghost posts" reflects Meta's strategy to enhance user engagement by incorporating ephemeral content, which has gained popularity across social media platforms [1] Industry Summary - The introduction of this feature aligns with broader trends in the social media industry, where temporary content is increasingly favored by users, indicating a shift in content consumption patterns [1]

Instagram Threads is launching “ghost posts,” a new disappearing-posts feature that lets users share updates that automatically archive after 24 hours. The ephemeral option—rolling out globally on Monday—aims to encourage more casual, low-pressure sharing https://t.co/eZ8KgQvQFn ...