Core Viewpoint - Reborn Coffee Inc. plans to pilot cryptocurrency payment capabilities in select Southern California locations in 2025 as part of its digital asset strategy [1][2][3] Group 1: Digital Asset Strategy - The pilot program will allow customers to complete transactions using cryptocurrency alongside traditional payment methods [2] - The initiative is the second phase of the company's digital asset strategy, which aims to integrate blockchain-based tools and payment technologies into retail operations [1][3] Group 2: Operational Focus - The pilot will focus on operational integration, transaction flow, and customer engagement to evaluate customer response to crypto payments in a retail setting [2] - The company emphasizes that the scope, timing, and outcome of the pilot program may change based on market conditions, regulatory requirements, and technical integration [2] Group 3: Company Background - Reborn Coffee, Inc. is a California-based specialty coffee retailer known for high-quality, handcrafted coffee experiences and a commitment to innovation [4]

Core Viewpoint - Reborn Coffee Inc. is exploring the potential use of regulated digital asset strategies to enhance its treasury management and support its global expansion plans [1][2][3]. Group 1: Strategic Review and Financial Stewardship - The company has initiated a strategic review to assess the use of blockchain-based assets as part of its treasury management framework [1][2]. - This review aligns with Reborn Coffee's commitment to sound financial stewardship and capital optimization, aiming to enhance treasury efficiency and diversify non-operating capital reserves [2][3]. Group 2: Commitment to Quality and Innovation - Reborn Coffee remains dedicated to delivering high-quality specialty coffee experiences while adapting to market changes [3][4]. - The company emphasizes that the initiative is exploratory, with no agreements made regarding the acquisition or use of digital assets, and any future decisions will require Board approval [3]. Group 3: Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences and innovation [4]. - The company is redefining the coffeehouse model through premium products and technology-forward initiatives [4].

Core Insights - Reborn Coffee Inc. has entered a master licensing agreement valued at $1.7 million with the Arjomand Group, marking a strategic entry into the MENA and European markets [1][2] - The agreement will facilitate the development of Reborn Coffee-branded retail locations and product lines in high-growth markets, supporting the company's global expansion strategy [2][3] - A milestone-based payment structure is included in the agreement, reflecting a long-term partnership commitment [3] Market Expansion - Reborn Coffee is finalizing a flagship drive-thru store at the Abu Dhabi Group's headquarters, which is a key component of its entry into the Gulf region [4] - The partnership will extend distribution to 17 hotels and several thousand corporate employees, enhancing brand visibility in the UAE [4] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [5] - The company aims to redefine the coffeehouse model through premium products and technology-driven initiatives [5]