Core Insights - Rocky Mountain Chocolate Factory Inc. is launching its first fully redesigned store in Charleston, South Carolina, on June 3, 2025, marking its entry into the state and initiating a nationwide brand transformation [1][5] Company Expansion - The new store is operated by experienced franchisees Ross and Mackenzie Theesen, along with local operator Mike Hill, highlighting their commitment to the brand and its future [2] - This opening is part of a broader strategy to refresh nearly 150 locations across the U.S. and nearly 100 co-branded stores with Cold Stone Creamery [4] Brand Transformation - The Charleston store features a reimagined design, updated logo, fresh packaging, and a new color palette, reflecting the company's vision for the future [3] - The transformation also includes a relaunch of RMCF's E-Commerce channels with a redesigned website and cohesive brand messaging [4] Market Strategy - Charleston was chosen for its cultural heritage and tourism, aligning with the company's growth strategy targeting major metropolitan areas [5] - The long-term goal is to exceed $100 million in annual retail sales [5] Store Operations - The Charleston location will operate daily from 10:00 AM to 10:00 PM, offering a full assortment of handcrafted chocolates and confections [6] Company Background - Rocky Mountain Chocolate Factory has been producing premium chocolates since 1981 and operates nearly 260 stores across the U.S. and internationally [7]