Internationally, we launched a major upgrade to Aha Makeover, transforming it from a traditional styling experience into a vibrant, story-driven world. The update introduces missions, a tiered rewards system, and an expansive world map with different themed zones. The update also features a new virtual girl group of five original characters, each with a distinctive style and personality. Users can interact with them through various creative activities, such as experimenting with hairstyles, applying makeup, ...

Core Insights - iHuman Inc. reported its unaudited financial results for Q1 2025, highlighting a decrease in revenues but continued profitability for 13 consecutive quarters [1][9][11]. Financial Performance - Revenues for Q1 2025 were RMB 210.4 million (US$ 29.0 million), down from RMB 235.0 million in the same period last year, attributed to a decline in China's newborn population and conservative consumer spending [9][11]. - Gross profit was RMB 143.8 million (US$ 19.8 million), compared to RMB 168.1 million in the same period last year, with a gross margin of 68.3%, down from 71.5% [9][14]. - Operating income increased to RMB 21.6 million (US$ 3.0 million) from RMB 17.5 million in the same period last year [9][17]. - Net income rose to RMB 26.5 million (US$ 3.7 million), compared to RMB 22.3 million in the same period last year, with basic and diluted net income per ADS at RMB 0.51 (US$ 0.07) and RMB 0.49 (US$ 0.07), respectively [9][18]. User Engagement and Product Development - Average total Monthly Active Users (MAUs) for Q1 were 26.51 million, slightly up from 26.38 million in the same period last year [9][12]. - The company expanded its product offerings, including the iHuman Chinese app, which increased its content library from 1,300 to 1,800 Chinese characters, and the introduction of a new module in iHuman Magic Thinking focused on applied problem-solving [5][6]. - iHuman launched the iHuman All-Subject Master, a budget-friendly smart device aimed at helping young children develop foundational skills [6]. Strategic Partnerships and Future Outlook - iHuman engaged in discussions with Oxford University Press to explore collaboration opportunities, integrating 25 original OUP reading series into its English product line, covering over 1,000 titles for children aged 3 to 12 [7]. - The company aims to continue developing high-quality products that support children's holistic growth while expanding its global reach [8].