Sales Performance & Forecast - Xiaomi 17 series total shipments forecast significantly lowered by 20% [1] - Original target for Xiaomi 17 series was approximately 10 million units, potential drop below 8 million units of the 15 series if no aggressive pricing or marketing strategies are implemented [1] - Standard version of Xiaomi 17 underperformed, accounting for only 15-20% of the series sales, while initially expected to contribute 50-55% [2] - Increased orders for Pro Max and Pro versions could not offset the order cuts for the standard version [2] Competitive Landscape - iPhone 17 standard version's stronger-than-expected performance in the Chinese market is a key factor for the lower-than-expected demand for Xiaomi 17 standard [3] - Xiaomi faces competition from new iPhone models in 2026, including a new iPhone SE in the first half and a new high-end iPhone series in the second half [4] - Huawei's high-end models' demand is expected to improve in 2026 due to improved HarmonyOS compatibility or official flashing services [4] Strategic Considerations - Lowering prices of specific models is a possible approach to boost high-end model shipments if Xiaomi 17 series sales do not improve during the National Day holiday [5] - Xiaomi 18 series' competitive strategy and edge AI layout are crucial for high-end models to resume growth in 2026 [5]