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iQIYI at the Shanghai TV Festival: Shaping the future of content with premium storytelling, AI, and global expansion
Prnewswireยท 2025-06-27 08:09
Core Insights - iQIYI is actively adapting to changing consumer preferences by implementing a "long + short" content strategy, which balances long-form dramas with short-form micro dramas to cater to diverse audience demands [2][3] Group 1: Content Strategy - iQIYI's content development is guided by a three-part evaluation framework focusing on artistic merit, social value, and commercial appeal, as well as long-term value and franchising potential [2] - The platform's micro drama library has exceeded 15,000 titles, emphasizing quality and youth appeal through initiatives like the "Thousand Micro Dramas Initiative" [4] Group 2: AI and Production Efficiency - AI technology is integrated throughout the content lifecycle, enhancing creative output and operational efficiency, with a 125% year-over-year increase in projects utilizing iQIYI's virtual production technology in the first half of 2025 [5] Group 3: Global Expansion - iQIYI is expanding its global reach with localized strategies, establishing branches in multiple regions including North America and MENA, and focusing on tailored content production to meet diverse audience needs [6]