BMW CEO Oliver Zipse speaks during the 21st Shanghai International Automobile Industry Exhibition at the National Exhibition and Convention Center in Shanghai on April 23, 2025.German auto giant BMW is doubling down on its brand value, as it prepares to roll out a fleet of software-controlled electric vehicles to take the fight to Chinese rivals and Elon Musk's Tesla.Speaking to CNBC ahead of next week's Munich car show, where struggling European automakers are expected to face off with Chinese newcomers, B ...