Core Insights - Apple is intensifying its focus on artificial intelligence (AI) as a critical technology for the future, with plans to integrate AI across its devices and platforms while significantly increasing investments in this area [2][4] - The company is open to mergers and acquisitions (M&A) to expedite its AI initiatives, having already acquired seven companies in the current year, although none were substantial in financial terms [3][4] - Apple has faced criticism for lagging in the AI sector, particularly regarding the delayed launch of AI features, including an upgraded version of Siri, which is now expected in 2026 [4][5] Financial Performance - In Q3 2025, Apple reported better-than-expected iPhone sales and achieved record revenue, leading to a rise in stock prices during after-hours trading [7] AI Features and Developments - The company has launched over 20 AI features, including visual intelligence, cleanup, and writing tools, with plans to introduce additional features like live translation and an AI-powered workout buddy later this year [5]