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哈尔斯:精准定位,大容量水杯助力夏日消费增长
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-16 11:27
Group 1 - The domestic cup and kettle market is experiencing a new growth opportunity with the arrival of the summer consumption season and the prelude to the 618 mid-year shopping festival [1] - The well-known domestic brand Hars (002615) has strengthened its leading position in the global cup and kettle industry through the strong performance of its trendy water cup series [1] - Hars' latest products, the "Double Drink Jumping Insulated Cup" and "Lulu Small Milk Jug," have seen a surge in sales, becoming popular choices for summer hydration [1] Group 2 - The "Double Drink Jumping Insulated Cup" is designed for students, featuring playful designs that appeal to children, and is made of safe 316 stainless steel [1] - The "Lulu Small Milk Jug" is made of high-quality thick borosilicate glass, ensuring durability and excellent temperature resistance, with a dual drinking port design for user convenience [1] - Hars is capitalizing on the growing health awareness and scientific hydration concepts among consumers, successfully capturing market opportunities through precise market insights and strong product innovation [2] Group 3 - Looking ahead, Hars aims to continue its brand proposition of "Use Hars for Insulated Cups" by launching more high-quality products that meet consumer needs [2] - The company plans to enhance its international market expansion efforts to increase brand influence globally, striving to become a leading global cup and kettle brand [2]