On the marketing and channel mix, McLean said the TikTok Shop has become the company’s fastest-growing channel, highlighting its reach and the way user-generated content can amplify product visibility. He also referenced industry data suggesting TikTok has become a more relevant sales channel, and said Lands’ End’s timing entering the platform has helped expand its audience.He tied the product strategy to physical pop-ups intended to meet customers in “cool places,” describing a holiday-season pop-up in Soh ...