Core Insights - The collaboration between Heytea and the popular IP "CHIIKAWA" has led to a significant increase in customer demand, with some stores reporting over 800 tea drinks pending production on the launch day [1] - This partnership marks Heytea's first collaborative project since 2025, featuring characters from "CHIIKAWA" in themed drinks and merchandise [1][2] Group 1 - The launch of the collaboration resulted in a surge of orders at multiple Heytea locations, particularly in major cities like Shanghai, Hangzhou, and Beijing [1] - Heytea introduced three signature drinks for the collaboration: Baked Cream Oil-Cutting Oolong Ice, Baked Cream Matcha Ice, and Matcha Bubble Ice, with unique flavor profiles [2] - The promotional materials included themed cup designs, packaging, and merchandise such as metal badges and mini ceramic cups, enhancing customer engagement [2] Group 2 - The "CHIIKAWA" characters, which are beloved in China, are depicted as cute and hardworking, appealing to a wide audience [2] - Heytea has decorated over 2000 stores nationwide with "CHIIKAWA" themed stickers and displays, creating a cohesive brand experience [2] - Special photo opportunities featuring the "CHIIKAWA" characters are available in themed stores across 14 cities, further attracting fans and customers [2]