Core Viewpoint - Flowers Foods, Inc. has appointed Michelle Lorge as the new president of Simple Mills, succeeding founder Katlin Smith, who will transition to an advisory role while focusing on family and philanthropic interests [1]. Group 1: Leadership Changes - Michelle Lorge has been with Simple Mills for 11 years and previously served as chief marketing, innovation, and mission officer, contributing to the brand's growth and innovation [1]. - Katlin Smith, the founder of Simple Mills, will continue to support the company in an advisory capacity after stepping down as CEO [1]. Group 2: Company Background - Simple Mills has transformed from a startup into a leading brand in natural snacks, with products available in over 30,000 stores across the U.S. [1]. - Flowers Foods reported net sales of $5.3 billion in 2025, making it one of the largest producers of packaged bakery foods in the United States [1].