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AIA and Tottenham Hotspur Football Club Extend Partnership Through to 2032
The Manila Timesยท 2025-11-04 04:57
Core Viewpoint - AIA Group Limited has announced an extension of its partnership with Tottenham Hotspur Football Club, transitioning to a Global Training Partner from July 2027 to June 2032, while remaining the Club's Global Principal Partner until the end of the 2026/2027 season [1][6]. Group 1: Partnership Details - AIA will feature its brand on the training wear for all Spurs teams and coaches' apparel starting July 2027, and its branding will continue to appear on LED signage at the Tottenham Hotspur Stadium [2]. - The partnership aims to promote healthy living and will include campaigns for both men's and women's Spurs squads [2][5]. Group 2: Historical Context and Achievements - Since the partnership began in 2013, AIA and Tottenham Hotspur have achieved significant milestones, including the opening of a state-of-the-art stadium and the Club's success in lifting the UEFA Europa League trophy [3]. - AIA's brand has been prominently displayed on Tottenham Hotspur shirts, reaching billions of viewers globally, which has helped AIA strengthen its position as a leading insurance brand [3]. Group 3: Community Engagement and Initiatives - Over 175,000 young people in Asia have participated in AIA football clinics run by Spurs coaches, emphasizing the partnership's commitment to community engagement [4]. - AIA's AIA One Billion initiative aims to engage a billion people to live healthier lives by 2030, having already reached over half a billion people [4]. Group 4: Leadership Statements - AIA's Chief Marketing Officer expressed excitement about the partnership's evolution, highlighting the shared belief in the power of sport to inspire healthier living [5]. - The Chief Revenue Officer of Tottenham Hotspur noted the historical significance of the partnership, marking nearly two decades of collaboration, making it one of the longest Premier League club sponsorships [6].