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FUBO Launches Programmatic Pause Ads: How Should You Play the Stock?
ZACKSยท 2025-05-30 16:31
Core Insights - FuboTV has launched programmatic pause ads, becoming the first Connected TV platform to do so, marking a significant milestone in its advertising strategy [1] - The new ad format is part of FuboTV's broader CTV ad innovation strategy, showing 33% higher brand engagement compared to standard video ads [2] Advertising Revenue and Subscriber Trends - FuboTV's North America ad revenues for Q1 2025 were $22.5 million, down 17.3% year over year, primarily due to the removal of ad-insertable content from networks [3] - Interactive ads increased by 37% year over year in Q1, with total ad product adoption rising 41% in the first half, indicating a shift towards more engaging ad formats [4] - North America paid subscribers declined by 2.7% year over year in Q1, with further declines expected in Q2, potentially limiting the effectiveness of new ad innovations [5] Q2 2025 Guidance - FuboTV projects total revenues for Q2 2025 to be between $340 million and $350 million, indicating a 10% year-over-year decline at the midpoint [6] - Paid subscribers are expected to be between 1.225 million and 1.255 million, reflecting a 14% year-over-year decline at the midpoint [6] - For the Rest of World, total revenues are projected to be between $6.5 million and $7.5 million, indicating a 15% year-over-year decline at the midpoint [7] Market Performance - The Zacks Consensus Estimate for FuboTV's Q2 revenues is $353.93 million, indicating a decline of 9.07% from the previous year [8] - FuboTV shares have rallied 23.6% in the past month, outperforming the Zacks Consumer Discretionary sector and the Broadcast Radio and Television industry [9] - The recent share price increase is attributed to FuboTV's merger agreement with Disney, positioning it as the sixth-largest pay TV provider by subscriber count [9]