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Müller buys pair of Hochwald brands, factory
Yahoo Finance· 2025-11-20 10:52
Core Insights - Unternehmensgruppe Theo Müller has agreed to acquire a production site and associated brands from Hochwald Foods, including the Lüneburg facility and its 150 employees, although financial details were not disclosed [1][2] - The acquisition includes all trademark rights and products of the Elinas and Lünebest brands, with production continuing at the Lüneburg plant, aimed at complementing Müller's dairy product portfolio in the German market [2] - Hochwald Foods stated that the sale aligns with its strategy to focus on core offerings, as it sees limited development prospects for the acquired brands in a highly competitive yogurt segment [3][4] Company Performance - Hochwald Foods reported sales revenues of €2.01 billion ($2.3 billion) in 2024, reflecting a 2% increase from the previous year, with EBITDA rising by €22.9 million to €161.2 million [5] - Domestic sales accounted for 59% of Hochwald's turnover, while exports contributed the remaining share, with increased volumes to Arab markets noted [5] Strategic Moves - In 2023, Hochwald acquired the Tuffi brand from Müller, following regulatory clearance, which was part of a divestment condition for Müller’s acquisition of FrieslandCampina's German business [6] - Müller has been expanding its presence in the UK functional food market, highlighted by its acquisition of Biotiful Gut Health, a producer of kefir drinks and yogurts [7]