Group 1: Campaign Overview - Coco Robotics has partnered with Prime Video and Omnicom Media Group to promote the heist comedy film The Pickup through a month-long campaign that began on July 21, 2025 [1][5] - The campaign features Coco's fleet of robocouriers in Los Angeles, which are wrapped in branding that reflects the film's theme, transforming them into mobile brand activations [2][3] Group 2: Advertising Innovation - The robocouriers not only deliver food but also generate significant out-of-home impressions, rivaling traditional advertising methods like billboards [3] - The campaign utilizes proprietary impression-tracking technology and dynamic out-of-home measurement tools to provide clients with data-driven insights into campaign effectiveness [3][4] Group 3: Future of Marketing - The initiative represents a shift in out-of-home advertising, integrating autonomous delivery devices with dynamic media to create personalized brand experiences [4][5] - The campaign includes a custom commercial featuring the delivery robots in a heist scene, further merging media and narrative [5] Group 4: Company Background - Coco Robotics is the largest urban robot delivery platform, having completed over 500,000 zero-emission deliveries since its founding in 2020 [6] - The company's mission focuses on creating sustainable and reliable last-mile logistics solutions in urban areas [6] Group 5: Omnicom Media Group - Omnicom Media Group is a leading provider of creative marketing and sales solutions, serving over 5,000 clients globally [7] - The company specializes in various marketing services, including advertising, strategic media planning, and experiential marketing [7]