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How Is Whirlpool Responding to Slowing U.S. Housing Demand?
ZACKS· 2026-01-15 17:21
Key Takeaways WHR is offsetting soft U.S. housing demand with aggressive product renewals that drove retail and share gains.WHR's SDA business posted double-digit revenue growth via new products and a growing DTC channel.Whirlpool is investing for recovery, citing U.S. home undersupply, aging stock and a $300M laundry expansion.Whirlpool Corporation (WHR) is navigating the slowdown in U.S. housing demand by leaning on innovation, market share gains and structural advantages rather than waiting for a macro r ...