Core Insights - Perplexity has signed a multi-year licensing deal with Getty Images, allowing it to display Getty's images in its AI-powered search tools, marking a shift towards formal content partnerships [1][2] - The agreement is a response to previous allegations of content scraping and plagiarism faced by Perplexity, legitimizing its prior use of Getty's stock photos [3][4] - The deal aims to enhance attribution and accuracy in AI-generated content, addressing copyright concerns and improving user experience [5][6] Company Developments - Perplexity and Getty have collaborated for over a year, with Getty previously involved in Perplexity's Publishers' Program, which shares ad revenue with publishers [2] - The new agreement is not a traditional lump sum licensing deal, as Perplexity does not train its own foundational models [2] - Perplexity's emphasis on proper attribution is part of its strategy to defend against copyright accusations, arguing that its use of publisher content constitutes "fair use" [6] Legal Context - Perplexity faced plagiarism accusations from various news organizations, including a notable case involving a Wall Street Journal article [3] - Reddit has also sued Perplexity for alleged unlawful scraping of user content, highlighting ongoing legal challenges for the company [5] - The Getty deal is expected to help Perplexity provide better image displays and proper credits, potentially mitigating some legal risks [5][6]