in terms of understanding if we're going to measure it as Bob said on the whole and you've said it as well. >> Uh you can't just lose people from the cable bundle who then go to the ESPN. You've got to get people who never had cable I guess to some extent.>> Is that the audience here. I know it was sort of when venue was up at least as a thought. That was the thought.It's going to be people who are never, you know, never cord so to speak. Uh is that who you're going after. >> That is definitely the strategy ...

Another shakeup in the streaming space. Disney just announced it's going to phase out Hulu as its own app and fully integrate it into Disney Plus. It says the new unified streaming app will be available starting in 2026.And on their earnings call, Disney Exec hinted at different pricing options depending on what exactly you want. The hope is to have a wider range of offerings while boosting profit for the Mouse House. Though the standalone app will be gone, Hulu will finally go international as an entertain ...