Core Insights - Chubb has launched an AI-powered optimisation engine within its Chubb Studio platform aimed at enhancing embedded insurance partnerships [1][5] - The new functionality utilizes AI to analyze data and provide customized insurance products at the point of sale, improving customer engagement [1][6] Technology Integration - Chubb Studio allows global digital platforms to integrate insurance offerings into user journeys through APIs and SDKs [2] - The AI capability combines analytical insights, click-to-engage technology, and targeted marketing strategies [2] Product Recommendations - Partners can utilize the platform to suggest relevant insurance products such as travel protection, phone damage coverage, and life policies through tailored campaigns [3] - The click-to-engage feature enables instant connection with trusted advisors via video, text, or phone for complex insurance inquiries [3] Flexibility and Efficiency - The platform offers three integration models: Chubb managed, partner managed, and a hybrid approach, allowing partners flexibility in control and data sharing [4] - The system tracks campaign results continuously and updates recommendation algorithms in real time to enhance marketing efficiency [4] Strategic Vision - Chubb's chief digital business officer emphasized that the optimisation engine significantly enhances digital distribution partners' ability to engage customers and improve conversion rates [5] - The innovation reflects Chubb's commitment to leveraging technology for customer-first experiences through precision and personalization [6]