Nov 24, 2025 4:17 PM Eastern Standard Time Herc Holdings Inc. Announces Promotion of Aaron Birnbaum to President Share BONITA SPRINGS, Fla.--(BUSINESS WIRE)--Herc Holdings, Inc. (NYSE: HRI) ("Herc Holdings†or "the Company†), one of North America's leading equipment rental suppliers operating through Herc Rentals Inc., today announced that Aaron Birnbaum, most recently senior vice president and chief operating officer, has been promoted to president, effective Jan. 1, 2026. In his expanded role, Birnbaum w ...