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对话vivo副总裁周围:拒绝AI“功能过载”,揭秘vivo“系统功能AI化”的务实路径
Feng Huang Wang· 2025-10-11 12:20
Core Insights - The article discusses vivo's strategic shift from large cloud-based AI models to a focus on smaller, edge-based AI models, specifically the introduction of a 3B parameter model designed for personal devices [1][2][3] Strategic Shift - vivo has consciously moved from pursuing large-scale models (e.g., 175B parameters) to developing a 3B edge model due to the high costs associated with cloud computing and the realization that building edge capabilities is more challenging [2][3] - The company acknowledges that the costs of scaling cloud-based AI are unsustainable, with estimates of up to 50 billion yuan required for computing power alone for larger models [2] Technological Breakthroughs - The newly launched 3B model significantly reduces memory usage to 2G, enhancing device performance compared to the previous 7B model, which required 3.5G to 4G [3] - The 3B model exhibits superior reasoning and task decomposition capabilities, outperforming various 8B models in global assessments [3] - The model's output speed has increased to 200 tokens per second, a substantial improvement from the previous year's performance [3] Design Philosophy - vivo's design philosophy emphasizes "invisible AI," integrating AI capabilities seamlessly into existing user workflows without requiring users to actively engage with AI features [4][5] - The focus is on enhancing traditional functions like calling and note-taking through AI, rather than creating entirely new features [5] Ecosystem Challenges - The development of AI Agents faces challenges due to "information silos" created by various internet applications, complicating cross-application functionality [6][7] - vivo aims to promote industry standards and collaborate with major internet companies to overcome these barriers [6] Commercial Model and Future Outlook - vivo plans to offer many edge-based AI functionalities for free, while advanced features requiring cloud computing may incur costs for users of lower-end devices [8] - The company's vision includes creating a "VIP personal assistant" ecosystem that connects users with specialized service providers across various domains, extending beyond smartphones to include AR glasses and home robots [8][9]