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Can Twilio's Cross-Sell Strategy Unlock Higher Profitability?
ZACKS· 2025-06-13 13:30
Core Insights - Twilio Inc. is focused on converting strong revenue growth into sustainable profits, with a 12% year-over-year revenue increase in Q1 2025, although non-GAAP gross margin contracted by 280 basis points [1] Revenue Growth and Strategies - The company is implementing a cross-selling strategy to enhance profit margins by encouraging customers to utilize multiple products, which is expected to improve customer loyalty and spending [2] - Twilio's large customers, particularly those spending over $500,000 annually, increased by 37% year-over-year, indicating a successful cross-sell strategy [3][9] - The shift towards higher-margin products is part of Twilio's plan to reduce reliance on lower-margin messaging services [4] Competitive Landscape - Twilio faces competition from RingCentral and Bandwidth, both of which are also focusing on cross-selling to existing customers [6][7] - RingCentral offers a comprehensive suite of communication services, while Bandwidth is expanding its offerings in voice and messaging [6][7] Financial Performance and Valuation - Twilio's shares have increased by 7.2% year-to-date, compared to the Zacks Internet – Software industry's growth of 12.8% [8] - The company trades at a forward price-to-sales ratio of 3.56, which is below the industry average of 5.65 [10] - The Zacks Consensus Estimate indicates a projected earnings increase of approximately 22.3% for 2025 and 13% for 2026, with recent revisions showing an upward trend for 2025 and a downward trend for 2026 [11]