SINEE(688395)2024-06-19 10:10Company Overview - Established in April 2003, Sine Electric is a high-tech enterprise specializing in the research, production, and sales of motor drive and control systems in the industrial automation sector [1] - The company is one of the earliest in China to engage in the research and production of frequency converters [1] Main Products and Industries - Main products include general frequency converters, integrated special machines, and servo systems [1] - Key downstream industries served are: - Hoisting machinery - Logistics equipment - Petrochemical - Wire and cable - Plastic machinery - Textile machinery - Woodworking machinery - Air compressors - CNC machine tools - Printing machinery - Packaging machinery - Metal rolling - Building materials - Ceramic equipment - Fans and pumps [1] Product Development and R&D Management - Frequency converters and servo products are optimized and iterated according to project plans, focusing on functionality, performance, appearance, and cost-effectiveness [2] - The company employs a matrix management model for R&D, with teams in Shenzhen and Wuhan focusing on different aspects of product development [2] - The R&D team consists of professionals in automation, electrical technology, power electronics, mechatronics, and electronic information engineering [2] Cost Management and Pricing Strategy - Raw material prices have remained stable, with minor fluctuations in some materials; the company has implemented strategies to mitigate cost impacts [2] - Product pricing will be dynamically adjusted based on raw material costs, market competition, and sales strategies [2] Overseas Business Expansion - The company has made progress in emerging markets such as Southeast Asia, South Asia, the Middle East, Africa, and the CIS, with some cooperation and intent to cooperate [3] - The overseas sales department plans to increase investment in talent, products, and channels to expand its sales network [3] Sales Model - The sales strategy combines both distribution and direct sales, depending on customer types [3] Energy Storage Business Development - Current focus in the energy storage sector is on microgrid storage and engineering machinery, with plans to develop user-side storage solutions and related products [3]