Group 1: Company Overview - Delmar Technology Co., Ltd. was established in 2011, focusing on independent research and development, original design, self-production, and self-sales in the innovative home appliance sector [1] - The company operates under the brands "Delmar" and "Philips," with main product categories including home environment, water health, personal care, and sports health [1] - Delmar's mission is to improve life quality through product innovation, guided by consumer needs and a strategy of "multi-brand, multi-category, and globalization" [1] Group 2: Partnership and Operations - In June 2018, Delmar acquired Philips' water health business and has since deepened collaboration, obtaining exclusive rights to various Philips-branded products [2] - The company maintains complete control over its operational capabilities, including consumer insights, product development, supply chain management, and marketing [2] Group 3: Marketing and Sales Strategy - Delmar has established a self-broadcasting team to enhance user engagement, brand image, and conversion rates, adapting to the shift from incremental to stock competition in e-commerce [2] - The company has set up a live streaming operation base in Changsha, Hunan, focusing on content creation and rapid response to market demands [2] Group 4: International Expansion - Delmar is committed to a global strategy, targeting markets in Asia-Pacific, Southeast Asia, Europe, and the Middle East [2] - The company aims to leverage its supply chain advantages to quickly introduce products into target markets and establish competitive advantages in core product categories [2] Group 5: Market Opportunities - The water purification market presents significant growth potential, driven by increasing consumer awareness of health-related water issues [2] - Delmar has diversified its product line in the water purification category since the acquisition of Philips, launching various products to meet the rising consumer demand [2]
德尔玛(301332) - 2024年7月19日投资者关系活动记录表