USANA Health Sciences(USNA) - 2024 Q2 - Earnings Call Transcript

Got you. Okay. And so just a follow-up on the product innovation side. I just wanted to get a better understanding of that. So as you're looking to focus more on new products. So I guess when you look at your product innovation now process, what's on average, the typical time frame when you guys think of an idea to bring out to the market. So what is that now? And what's the expectation going forward with the changes that you're making? It might be -- I know it's a simple question, maybe not a simple answer ...