Leyard(300296)2024-07-26 14:51Market Performance - Domestic market for the smart display sector has remained stable since April, with orders from direct sales channels being flat compared to the previous year [2] - Overseas markets in Asia, Africa, and Latin America have seen expected order growth, with significant progress in major client development, while the European and American markets are relatively weaker [2] Sales Strategy - The company has adopted a direct sales and channel integration strategy since November last year, officially implementing it this year to unify regional operations and reduce internal friction [2] - The channel sales model, which previously accounted for about one-third of sales, has seen increasing cost and price transparency, leading to a trend of eliminating intermediaries [2] Overseas Market Expansion - The company has been promoting its Planar brand in the high-end market in Europe and America since acquiring Planar in 2015, with stable development despite external challenges [3] - The Leyard brand has been introduced to expand the mid and low-end markets in Europe and America, achieving full market coverage [3] - Significant resources have been invested in the Asia, Africa, and Latin America markets since 2021, with strong demand and good order performance [3] Micro LED Development - The company has two types of Micro LED products: MIP and COB, with MIP being optimized for smaller chip sizes and lower costs, and COB focusing on products with 1.25mm spacing [3] - The company plans to launch high-end MIP products with chips below 50 micrometers, further reducing costs [4] - Key methods for reducing Micro LED costs include smaller chip sizes, scaling up production, improving automation, and adjusting backplates [4] R&D Investment - The company invests approximately 5% of its annual revenue in research and development [4] Export Product Types - The company exports products covering various spacing requirements, with differences in materials and structures based on country-specific demands [4]