BAIRUN CORPORATION(SZ:002568)2024-08-02 10:38Group 1: Company Overview and Performance - The company, Shanghai Bairun Investment Holding Group Co., Ltd., is listed under the stock code 002568 and is known as Bairun Co., Ltd. [1] - In the first half of 2024, the company continued to enhance its product matrix for the "RIO" pre-mixed cocktail business, focusing on a variety of alcohol content levels (3°, 5°, and 8°) [2][3] - The advertising strategy for the "Strong Refresh" series has been optimized, with a planned increase in advertising expenditure during the first quarter to enhance brand visibility [2][3] Group 2: Product Development and Market Expansion - The "Strong Refresh" series targets a diverse consumer base and consumption scenarios, expanding from personal use to festive dining and evening gatherings [3] - The new flavor "Jasmine Tea" has shown excellent market performance, and the 500mL large can of the "Refreshing" series has been launched with a new brand positioning [3] - The company is preparing to launch whiskey-based pre-mixed cocktails once its whiskey aging project is completed, with over 300,000 barrels of whiskey already aged [3][4] Group 3: Digital Strategy and Infrastructure - The company is advancing its digital management strategy, establishing a digital operations department to optimize organizational structure, processes, and data governance [4] - The expansion projects for the pre-mixed cocktail production bases are progressing steadily, with the Shanghai production base already completed and others in Tianjin and Guangdong underway [4]