Financial Data and Key Metrics - Group total revenue for 24H1 reached 5.14 billion yuan, up 19.2% YoY [2][3] - Net profit attributable to shareholders was 790 million yuan, a 12.2% increase YoY [2][3] - Gross margin maintained between 40%-42%, with footwear gross margin at 42.8% and apparel at 40.2% [3] - Net profit margin stood at 15.4% [3] - Dividend payout ratio was 40.3%, with a dividend of 16.5 HK cents per share [3] Business Line Performance - Children's segment revenue grew 24.2% to 1.13 billion yuan, accounting for 22% of total revenue [1][3] - E-commerce revenue increased 16.1% to 1.25 billion yuan, representing 24.4% of total revenue [1][3] - Running products accounted for 52% of revenue, up from 46% in 2023, with nearly 40% growth [2] - Basketball products contributed 8% of revenue, growing close to 20% [2] - Sports lifestyle segment made up 40% of revenue, growing around 10% [2] Market Performance - Running shoes sales reached 432,000 pairs in 24H1, with e-commerce channel sales exceeding 700,000 pairs [2] - Basketball premium products sold 214,700 units in 24H1 [2] - Children's basketball shoes sold 150,000 pairs annually, with a 40% CAGR [2] Strategic Direction and Industry Competition - Company plans to maintain a net store opening trend for the full year, aiming for revenue to exceed 10 billion yuan [2] - R&D costs are expected to be 3.2-4% of revenue, with A&P expenses at 10-12% [2] - Sponsorships include the Asian Games, NBA star Nikola Jokić, and the 2025 Asian Winter Games [2][3] - Company has created its own events like "3rd Track" for running and "Touch the Bottom and Burn" for basketball [2] Management Commentary on Operating Environment and Future Outlook - Management expects the full-year gross margin to remain between 40%-42% [2] - The company is focused on product innovation and brand building, with significant investments in R&D and marketing [2][3] - Management is confident in maintaining a strong performance in H2, despite market challenges [5] Other Important Information - The company has a strong cash position with 3.411 billion yuan in bank and cash, and net cash of 4.69 billion yuan [3] - Accounts receivable days improved from 149 days to 148 days [3] - The company has a low debt ratio of 2.5% and a current ratio of 3.6 [3] Q&A Summary Q: H2 strategy prioritization? Is it revenue growth, inventory health, or cost control? - A: Product R&D is the top priority, followed by cost control. The company is confident in delivering satisfactory results in H2 [5] Q: E-commerce space and strategy? Why is there a gap between the 16% growth in exclusive products and 30% growth in e-commerce retail? - A: The company will focus on product differentiation and expanding overseas e-commerce. TikTok sales are profitable, with a 65-75% discount still yielding profit margins [5] Q: Will there be a price war in H2? - A: The company has four NBA stars, including Nikola Jokić and Aaron Gordon, and the overseas independent site has performed well since April [5] Q: Overseas progress and medium-term goals? - A: The company is focusing on Eastern Europe and Southeast Asia, with promising growth in running and basketball categories [6] Q: Why did footwear gross margin slightly decline? Is it due to cost or lower-priced products? - A: The decline is within control, mainly due to higher costs of premium products (699 yuan and above) with high-tech content [7] Q: Why is the growth of the sports lifestyle category weak? How will it be adjusted? - A: The market is shrinking as consumers prefer more professional products. The company will supplement this with women's indoor, badminton, and football products [7] Q: H1 net growth in adult and children's stores. Any updates on the 2024 store growth target? - A: The company aims to maintain the current number of stores, with net growth in both adult and children's stores in 24H1 [7] Q: How is the company driving store efficiency growth amid offline traffic pressure? - A: The company is focusing on member management, store upgrades, and live streaming to drive traffic and sales [7] Q: A&P full-year level? - A: The company plans to maintain A&P expenses at 10-12% of revenue, with marketing expenses at 20-23% and R&D at 3-5% [7]
361度(01361)2024H1业绩交流会-港股