劲仔食品(003000) - 劲仔食品投资者关系管理信息

Financial Performance - In the first half of 2024, the company achieved revenue of CNY 1,129.56 million, a year-on-year increase of 22.17% [1] - Net profit attributable to shareholders reached CNY 143.33 million, reflecting a significant growth of 72.41% [1] - The overall gross profit margin exceeded 30%, an increase of 4 percentage points compared to the previous year [1] Revenue Breakdown - Offline channel revenue grew nearly 30%, while online channels experienced a slight decline [1] - The company expanded its reach to over 100,000 stores, with revenue from snack specialty systems increasing by over 100% year-on-year [1] - Small packaging products accounted for approximately 51% of sales, with a growth of over 20% [2] - Large packaging and bulk products made up about 49%, with bulk products seeing a nearly 60% increase [2] Product Categories - Major product categories achieved stable growth, with sales revenue for leisure fish products at CNY 703.08 million (up 16.64%), poultry products at CNY 257.98 million (up 51.10%), soybean products at CNY 110.71 million (up 9.53%), and vegetable products at CNY 38.12 million (up 15.61%) [2] Cost and Profitability - The increase in gross profit margin is attributed to lower costs of key raw materials such as fish and quail eggs, as well as improved product structure [2] - The company anticipates stable raw material costs for the remainder of 2024, with some short-term fluctuations in quail egg prices [2] Marketing and Sales Strategy - The sales expense ratio increased due to accelerated marketing investments, including sponsorships for various TV programs and advertising costs [2] - The company plans to continue its brand upgrade strategy, with an expected increase in promotional expenses compared to the previous year [2] Product Innovation - The deep-sea anchovy product has received positive consumer feedback, and the company is enhancing its channel promotion efforts [3] - New flavors and product specifications for quail eggs are being developed to meet market demand [3] - The company is focusing on health snack categories to enhance brand recognition and reputation [3] Team and Management - The company has been improving its team by hiring high-end talent in quality management, online channel operations, and brand management [4] - The growth rate of the number of distributors has slowed, with a focus on enhancing channel management and brand operation capabilities [4]