Ganso(SH:603886)2024-08-27 07:35Financial Performance - The company achieved a revenue of 960 million yuan in the first half of the year, a year-on-year decrease of 10.52% [2] - Total operating costs were 912 million yuan, down 10.41% year-on-year [2] - Net profit was 33 million yuan, a decline of 31.23% compared to the previous year [2] - Non-recurring net profit was 21.85 million yuan, down 33% year-on-year [2] - Gross profit margin increased to 61.77%, up 3.49% year-on-year [2] - Total expenses for the half-year were 535 million yuan, a decrease of 4.67% year-on-year [2] Sales and Market Strategy - Online sales accounted for 61.84% of total sales, an increase of 7.55% year-on-year [2] - The company opened over 30 new stores in the first half of the year, focusing on mature and profitable markets [3] - The total number of members reached over 12 million, with 59% being female and 41% male [3] Product and Pricing Strategy - Cake sales decreased by 18.43% year-on-year, influenced by market conditions [3] - The company adjusted cake prices at the end of last year, resulting in improved gross margins for cakes in the first half of this year [4] - Discounts were managed to maintain brand integrity and avoid market disruption [4] Franchise and Expansion - There are over 150 franchise stores, accounting for approximately 20% of total stores, with expectations for double-digit growth this year [5] - The company plans to hold franchise recruitment events in the second half of the year [5] Future Outlook - The company aims to focus on developing new stores in first and second-tier cities with high success rates [4] - The rental income and ticket sales from Dream World remain stable, with a rental rate of over 90% [4]